Does Local Government Need a Nudge Unit?

Does localgov have a role in prompting ppl to improve their everyday decisions.

Hereto_angel Submitted by Jon Foster
FutureGov Team Hack
What could FutureGov fix in a week?

Ok - so I know this isn't really starting with a problem, but I think this is largely applicable to a lot of the challenges being faced in public health at the moment.

'Nudges' are sort subconscious hints that are designed to influence the split second decisions we make everyday. Used a lot in advertising, politics, and other areas where the decision (to buy, to vote, etc) is crucial, what nudges can local government make? Perhaps a nudge to increase exercise or healthy eating, to put litter in a bin, to check on your elderly neighbour, or even to not abuse your partner...

More background on Nudges here: http://en.wikipedia.org/wiki/Nudge_theory