Blastbeat in a Box - with Blastbeat Changemaker and MyPlace

created Jan. 24, 2012
Blastbeat in a Box - with Blastbeat Changemaker and MyPlace

Blastbeat in a Box creates and gameifies the existing Blastbeat programme and develops an online tool kit, built around the Blastbeat programme. Blastbeat wraps the learning experience in music, dance or sport, that leverages young peoples interests and passions to engage NEETs back in the learning process and enhances their positive learning experience teaching business and life skills in a very compelling way.
Blastbeat in a Box helps to empower young people to be event creators and social entrepreneurs, programming and selling out live events and creating performance opportunities for other young people that are intense yet cool and FUN.
Blastbeat has a programme and an expertise that has proven very successful at engaging these young people, NEET's in particular will benefit young people NEET

The problem

 

1/ Many young people leave formal education ill equipped to face the world of work and even less informed or encouraged to be entrepreneurial. 

There is not enough practical training for young people in their school years for young people in vitally important life skills or business & enterprise training.

2/ There are fewer and fewer “jobs” of any kind for young people in the 16 to 21 age group with their lack of experience etc. The unemployment rate in that age group just surpassed 22% in the UK. 

School leavers or NEETS face an ever-increasing struggle to secure meaningful employment of any kind. 

3/ With jobs at such a premium, many young people inevitably find themselves unable to find employment and quickly become disenchanted with their future prospects. 

4/ This is a vicious circle that leads to hundreds of thousands of young people loosing confidence, self respect, respect for society, authority, law, even democracy itself. 

NEETs are increasingly "dropping out’ of the main stream of society altogether. An extreme manifestation of this were the riots of last summer. 

5/ This is very dangerous for everyone and this type of behaviour is just waiting to explode again, as the underlying causes are not being addressed strongly enough. 

Young people have lost or are loosing hope.

6/ These young people are becoming long-term NEETS and a great burden on society with an increase in anti-social behaviour, ill health, drink, drug and housing issues. This increases the strain on the state, society and it's resources, whilst simultaneously leading to fractured and broken communities throughout the UK. 

7/ You cannot even start to change these young people lives for the better if they are not engaged. So we need a programme and an interface with a tool kit that we know does engage and help them, that is interesting enough yet not too complicated, that's cool and gives them some hope, credibility and respect in their own lives and communities with the potential to earn money and have respect.  

Barriers

A lack of the soft and hard skills needed for employment.

Many of the so called vocational qualifications that young people get are of little value in proving the skills they need to be work ready and fail to develop practical talents.

Many NEETS have had patchy experiences and relationships with formal authorities. 

Young people say they experience little by way of inspiring messages from family and friends.

Young people feel that most media portray young people negatively and send too many materialistic messages at them, giving the wrong or false aspirations.

25% of teenagers from underserved / deprived homes have low self esteem and never feel they will reach their career goals.

Young people are not acquiring the right “Soft Skills” e.g. communication skills necessary to find sustained employment.

There is a reported lack of Mentors, personalized career guidance and feedback.

25% of teens say they never received any career advice and job centres are just pushing people to apply to meet targets for inappropriate jobs. Then when teens fail to get the jobs, they do not get feedback, so have no way of knowing how they can improve and thus get despondent. 

There is poor coordination between local services supporting young people and poor relationships between school, youth centres and local businesses.

There is an urgent need for employers to be more involved and active in the education process. Blastbeat has held extensive consultations with our beneficiaries – young people and all stakeholders.

Over 60% of the young people we consulted felt that the current education system did not adequately prepare them for the world of work

Blastbeat has the solution as set out below, but does not have the finaces to build 'Blastbeat in a Box' which is the online vertion of Blastbeat complete with the tool kits that will make it possible ot deliver the programme to any screen anywhere for little or no cost to the end user who is a young person NEET.

 

A NEET Solution to NEET issue…The ubiquitous roll out of the Blastbeat programme and building a nationwide then international community of young creative social entrepreneurs via online Blastbeat tool kits and Blastbeat Apps all creating quality relevant content, linked together and broadcasting this on their own channels our IPTV network www.blastbeat.tv 

Blastbeat wishes to provide these at risk young people with the same educational benefits they would receive from the original successful program but on a screen anywhere in a gameified version to make it more engaging.

Besides incorporating the current attributes of the existing Blastbeat events company creation and music event management program we intend, with Google team support, to increase the popularity and success rate of the program with the new gameified at distance online version.

Blastbeat empowers young people very strongly as they work with their peers and business mentors as part of the Blastbeat changemaker programme, to achieve self and business confidence and success in their own lives and localities build a lot of social capital in the process.

This is achieved through its Blastbeat Changemaker Event Social Enterprise creation and mentoring programmes with Blastbeat in a Box as a key tool in that roll out.

This will be in partnership with up to 63 My Place Centres that are open (25) and opening in the next three years plus with other youth clubs and schools, local business mentors and some major brands across England going forward.

Blastbeat can empower young people, especially those who have dropped out of the system and this most at risk of doing so to create learn and share in structured safe yet cool environments, online & offline, gaining all the basic skills necessary to become social entrepreneurs and join the work force. 

Blastbeat is proposing to build a sustainable nationwide network of ESE’s building real lasting social capital and community. This will be initially centred initially around these MY Place centres. 

The idea

 

"Blastbeat in a Box` gameifies the existing Blastbeat programme and develops an online tool kit, built around the original programme. This enables us to offer this programme to those NEET free of charge and encourages their participation. 

Blastbeat wraps the learning experience in music, dance or sport, that leverages young people's interests and passions. That makes it easier to re-engage NEETs back in to the learning process. This enhances their positive learning experience teaching business and life skills in a very compelling way.

Blastbeat in a Box helps to empower young people to be event creators and social entrepreneurs, programming and selling out live events and creating performance opportunities for other young people that are intense yet cool and FUN.

Blastbeat has a programme and an expertise that has proven very successful at engaging these young people.

A) The solution starts with society re-engaging those who are NEETs and those who are most at risk of becoming NEET in their teens and pre teens, giving them hope and the skill sets necessary to become self starters, more employable due to better self confidence, hope, attitude and ambition to work and to be more entrepreneurial, to be earning a living, doing something they enjoy and can get passionate about rather then to be on the scrap heap of society.

B) Blastbeat in a Box makes it possible for any kids who want to be music or event promoters to be such. It can give young people who are disconnected or at risk of becoming NEET or those whom are already NEET practical readily available online engaging and practical way and opportunity online to reengage in the learning process.

C) Blastbeat has developed a proven best solution to the NEET problem by reengaging and inspiring those disaffected, disillusioned disappeared young people to become inspired change makers, to make social entrepreneurs out of those genuinely looking for a way out of the viscous circle of no jobs, no work and the spiral downwards of confidence and self respect etc that leads to permanent unemployment and all that goes with that.

See 

www.blastbeat.org - Where social entrepreneurship and music are born

www.blastbeat.tv - The Creative Youth Social & Broadcasting Network

http://www.youtube.com/user/BlastBeatUK#p/u/6/1GTQbRFvBPM

Over four years working in the UK and nine internationally, Blastbeat has proven to help young people in the following ways

1.     Gain confidence to become self-starters, increase aspirations, give hope, self-respect, good realistic ambition, community respect and real sustainable engagement.

2.     Become highly motivated self employed social entrepreneurs or valued employees. 

3.     Highlight their potential to be able to find work or crate their own employment.

4.     Improve experiences of working with older people, providing and training mentor volunteers to work with young NEETs.

5.     Engages local businesses and people with the kids at risk, giving them the Blastbeat interface or programme that we know works for all stakeholders.

6.     Arrange for one to one inspiration from mentors who can lead these young people into the work place or help them set up their own businesses.

7.     Bring the youth community together with the rest of the community in a very positive sustainable way.

8.     Show in a very practical way how much good working relationships matter.

9.     Make the whole learning experience very personal and user friendly.

10. Empower young people to be creative and entrepreneurial

11. Make this whole initiative completely self-sufficient and sustainable within eighteen months.

12. Use the best and newest technology to provide tool-kits (Blastbeat in a Box) to allow young people learn through the gamification of the Blastbeat existing tool kits, from doing the business plan, right through the staging the concerts etc.

 

What is Blastbeat and our Mission?

Blastbeat Education UK is a registered UK charity that promotes a fresh approach to engaging young people in the education process, stimulating a thirst for knowledge and giving real life skill experiences relevant to their interests and lives.

Blastbeat creates and delivers fun and compulsively engaging social enterprise programmes for young people. We believe every young person should have the opportunity to fulfil their potential, and to be given the opportunity to do so in practical, compelling, creative and socially entrepreneurial ways. Blastbeat facilitates that goal within a safe supportive environment. Young people can create, share and learn, building their self-confidence, emotional intelligence, practical life and business skills together with social awareness through positive community action.

 

Since 2008 Blastbeat in England has already benefited many young people….

2,300 young people who have learned how to become Blastbeat Event Social Enterprises (ESEs)

3,500 young musicians who have performed at Blastbeat events and some who now have been singed to music industry contracts.

Over 53,500 people including young people, their families and friends and the public have participated directly by attending events, showcase concerts and ESE exhibitions.

29,000 people attended ESE concerts since 2009

5,500 people attended Regional Finals since 2009

19,000 people attended UK Finals since 2009.

With the addition of Blastbeat in a Box and the combination changemaker programme we can increase the impact and output figures by a factor of ten in a year for about the same core costs.

HOW ARE BLASTBEAT PROGRAMMES DIFFERENT?

Blastbeat is not just a music game or battle of the bands, Blastbeat actually shows young people how to become social entrepreneurs, leveraging their interest in music, dance, fashion, sport and social media.

Young people are supported to start their own event social enterprises (ESE’s) to stage and run their own events, to help their peers, support local charities and themselves. They make money, develop their own businesses, qualify for a Think Big award and graduate to the Think Bigger program.

Blastbeat brings fun and relevance back into the learning process, which is why participants are so motivated and enjoy the Blastbeat experience so much. In this way we successfully engage or reengage young people in the learning process, especially those who are at risk of dropping out or those who already have!

Blastbeat also promotes and encourages young original songwriters & musicians, and artists, supporting youth communities on a local and global level, empowering young people to start up their own acts and teams running gigs/ events for their peers. This creates community and social capital to help bring about change within society.

1.1      As-Is and To-Be Environment

Current state:

·         Currently the Blastbeat program is being mostly executed in schools as an elective after school programme or youth clubs

·         The majority of manuals and schooling material is available on paper form with some online information on www.blastbeat.org

·         The majority of teaching methods are not presented online.

·         Mentors monitor, control and instruct users mostly physically which takes up more than required resources on schools and businesses.

·         There is no way of engaging those not in schools or youth clubs and in the programme.

·         We have no online tool kit accessible via the phone and one of it is gameified

 

Future Situation:

·         Not just the original physical programme but the development of online tool kit that is gameified conversion.

·         With BBnbox NEET’s are educated through self-motivated education and with one to one encouragement and help from mentors online.

·         Increase in active users through wider online spread of users.

·         The ability to reach users all over the world with almost no limitations

·         The ability to outsource parts of the program to local business and schools in “far away” countries.

·         A massive reduction in production and delivery costs and the ability to scale at large without intense financial investment.

·         Reduction of required resources and increase of integration with businesses and users working together

·         Easier and more cost effective marketing possibilities.

·         Virtually no growth limitations due to online system

 

Doing nothing:

·       Costs of the program will not decrease.

·       Moving forward with a classic method of expansion is very slow – growth is limited by limited human resources and finances.

·       As the culture of young adults continues to change so must products, if Blastbeat does not change it runs the danger of becoming stale and being left behind as the younger generations move on in the online world.

·       Decrease in interest as to lack of adaption to new mobile devices, social media and online collaboration.

Goals

“Blastbeat My Place” will engage or re-engage at risk young people, particularly NEETS or those most at risk of becoming NEETS.

Blastbeat has a well-proven programme and methodology that will inspire all the participants and delivers the best results. Blastbeat brings these young people into the world of work and inspires them to become social creative entrepreneurs. 

We believe that the Blastbeat programme can best be delivered through Youth Centres and are an ideal match with the 63 “My Place” Centres.

Blastbeat has the necessary programme and wishes to further develop the best online platforms and tools kits to facilitate these young peoples learning of the necessary skill sets to successfully transition to becoming gainfully employed in both useful and motivating work.

Blastbeat can provide all the 63 My Place centres in the UK with the perfect programme, and with Googles help an excellent online tool kit and business model that works with local mentors online and off. This can act as the necessary catalyst that will bring all the stakeholders together to prove a model to make the My Place Youth and Arts centres sustainable and allow us to reach out to those NEET on an on going basis.

This is an effective way for Blastbeat with the My Place centres to have a national programme that connects all the youth Centres and these NEET together in a very positive friendly competitive way. With a UK finals in the O2 Arena every year and a great showcase of all the young people’s talent that this initiative uncovers and cultivates.

What we need

 

The Ask

Help to develop “Blastbeat in a Box” that is to make an online gameified tool kit and enhance our existing IPTV virtual events platform, to be able to deliver the Blastbeat program at distance and at little or not cost on any screen anywhere in the world.

Blastbeat wishes to develop with the Google team a great BLASTBEAT tool kit on a screen anywhere. This tool kit will allow users to lean how to do everything that Blastbeat offers. This starts from a simple business plan around their events that will be “gameified” to make the learning experience both fun and compelling for people to use and get a result.

The tool kit will also allow the user to find (with Google Maps) and get information and discounts around the best local venues, music shops, PA’s, sound engineers, van and driver, recording studios, rehearsal rooms, t-shirt manufactures, printing companies, for flyers and posters, banners and local artist who want to perform in each area, music teachers, vocal coaches, management, agents, record companies publishers etc.

This tool kit will teach anyone especially young people who are out of work and NEET how be self-employed with their mates they can out on events and make money and b giving something back too.

THE HOW TO DO Blastbeat will have various apps to facilitate the universal access all the information users may want around event creation, the music (or dance) business etc, We can show them how to stage events, run their own event social enterprise at no cost to them for the basic or start up package. We may look for a small fee or subscription for the more advanced editions, info and sources. The How To apps can also cover a full range of video experts giving their tips on everything from marketing on line to how to write a song.

BB IN A BOX is for those who want to stage events (Music, Dance, Fashion even Sport) in their area and lean how to go about it successful in an interactive way.

 

1.1      Objectives for Blastbeat in the Box

The main objectives are

·      Developing an online platform and resource that is so inspirational, fun and compelling that it will engage and re-engage young people in the learning process around event creation, music and social entrepreneurship. Initial target age range is 15-24 year olds.

·      For the Blastbeat program to be running with as many groups of young people, and at as low-cost as possible. Groups include youth groups, young peoples work clubs (for NEETs) scout or cadet groups, sports and soccer clubs, schools, etc

·      Also, for as many isolated young people, such as home-schooled children, those living in rural areas, and especially NEETs (Not in Education, Employment or Training) to be able to run a virtual concert - using you tube or blastbet.tv IPTV channels live or recorded performances, or similar – before becoming engaged offline at real events in local My Place venues or O2 Academies for example.

·      To be able to boost traffic and numbers on blastbeat.tv and our you tube and facebook page. Essentially building a strong linked online community and integrating the resources available on sites such as facebook and using them to our advantage.

·      To offer businesses that chance to get involved in the program FOR A FEE and to volunteer their time as mentors to students/ NEETts in their locality online as well as offline.

·      We will use a Google maps-style system to advertise local specialists in PA hire, printers, venues, rehearsal spaces, etc.

·      Option for eventually developing a Blastbeat student discount store for tickets for events, cinemas, lazar quest, etc, educational services – music lessons, business tutoring, etc

The Need for the Blastbeat in a Box and My Place Changemaker

The following information in this section is taken from two reports published in Dec 2011 that researched the issues associated with the question of Youth Unemployment etc.

Positive for Youth  - Blastbeat features as one of their recommended case studies in this recently released (19th Dec 2011) government report –

see page 37 linked below 

http://media.education.gov.uk/assets/files/pdf/p/positive%20for%20youth.pdf

2. RSA – Finding Employment & Education for Young People.

The UK's wider unemployment has risen to a 15 year high, with one in five 18-24 year olds now classified as 'NEET'

The cost of supporting NEETS is currently over £4.6 Billion per annum.

20% of NEETS consider life is not worth living and 37% are often or always depressed.

69% of NEETS feel their talents are being thrown away.

20% abuse alcohol and 10% drugs

50% more likely to live in social sector accommodation

26% of NEETS live in households where no one is working. One in six of those from poor homes say that family and friends make fun of them when they talk about finding a good job.

Work experience was cited as positive, although it was suggested that with just 2 weeks compulsory placement, there should be more. In addition, over 70% of the young people we consulted with were concerned that they would not have the necessary experience to find meaningful employment.

Our consultations also show that apart from sports activities, there are not enough activities at school that promote teamwork. This feedback mirrors the consultation we have carried out with teachers and educators. For example we have worked with Highbury Grove Business & Enterprise School in Islington, London. The Head of Business Paul Gilbert has told us that through his consultation with the business world, one of the skills school leavers lack is the ability to work in a team.

Our consultation with business shows that companies are very interested in supporting young people through mentorship. Volunteers from the private sector are far more likely to express an interest in helping young people than any other cause. However, businesses often struggle to bridge the gap to schools, and need an effective way of passing on their knowledge that is relevant to young people – the Blastbeat programme can be this method.

We have researched many voluntary groups and charities that work with children and young people in a cross section of London boroughs, the West Midlands and Greater Manchester. We have concluded that whilst many have some similar aims and objectives to Blastbeat, they do not offer the same proposition or reach such a wide community through directly engaging with young people in after school and youth groups.

We have looked at many local and regional plans, but for the purpose of this section have focused on the government’s recent Positive for Youth paper, in which Blastbeat is held up as a good case study (Section 4.69). 

Key areas of alignment are helping young people including:

      • Successfully learning life and communication and job skills that lead to and finding a job

      • Developing their character, a sense of belonging and the behaviours which help success in learning, work and life

      • Preventing youth crime by engaging the at risk youth in positive community action that they like and take ownership of

- The rioting and social unrest seen throughout the UK in August 2011 has come to represent a nadir in community relations. There is an ever-increasing socio-economic divide, and young people from under-served communities see fewer opportunities for employment and future pathways.

- According to the British Crime Survey 30% of the population perceive "teenagers hanging around in the street" to be a problem in their area - the biggest anti-social behaviour related concern in the country.

- Our Impact Assessment carried out with students last year showed positive results - 98% said they would recommend Blastbeat to others, 96% said Blastbeat had helped them realise opportunities in life, 96% said Blastbeat had increased their self-confidence, 87% said Blastbeat had made them more inclined to attend school, 83% said they thought Blastbeat would help improve their grades at school, more of this survey is available for inspection.

- The Wolf Report (March 2011) shows that many 14-19 year olds leave education without the necessary skills to enable them to progress as a later date. Many low-level courses have little or no labour market value

The coalition government has identified the creative industries as playing a major role in boosting future British economic growth (ref: Social Market Foundation 2010). Young people from lower socio-economic backgrounds are currently under-represented in the creative sector.

 

1.2      Some Stakeholder Benefits

The stakeholders will benefit from

·       For Corporates / for Profit Organisations:

o   Increased communication and marketing abilities towards young people

o   Head hunting possibilities for preselected students

o   Great PR/ CSR/ opportunities.

The System could propose and evaluate students based on their performance in the system and suggest them for certain jobs available

·       For Government

o   Getting NEETs to do something positive that will lead to  employment. 

o   Giving future employment possibilities and save the taxpayer a fortune

o   Motivating youths to become entrepreneurs

o   Moving Blastbeat more inline with the current cultural online trends

o   Encouraging self education and self motivated work

o   Helping students learn how to take a job seriously, how to start a business and how to work and collaborate with others.

Best regards

Robert

Robert Stephenson FRSA

Founder - Director General.

Blastbeat Education UK

The Loft Studios

77 - 81 Scrubs Lane

Kensal Green

London

NW 10 6 QW

Mobile + 44(0)7863122230

skype = blastbeat_robert

http://www.youtube.com/user/BlastBeatUK#p/u/6/1GTQbRFvBPM

Tags

Blastbeat, Blastbeat in a Box, Blastbeat Education UK, Social Enterprise, Music, Kwamz, Kamahl Kelly, Bentley Park, Jermain Jackman, Blastbeat Japan, Blastbeat International, Blastbeat TV, Youth, NEET, Education, Facebook, Twitter, You Tube, O2, Think Big, O2 Arena,UK, MY Place,

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Blastbeat in a Box - with Blastbeat Changemaker and MyPlace

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